Perancangan Market Basket Analysis dengan Model Casual Loop Diagram untuk Pengembangan Restoran
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Abstract
Penelitian ini mengusulkan integrasi antara Market Basket Analysis (MBA) dan Causal Loop Diagram (CLD) untuk mengatasi tantangan dalam pengelolaan restoran yang kompleks. Pendekatan ini bertujuan menggali pola pembelian pelanggan serta memahami dinamika sistem yang memengaruhi operasional restoran, seperti waktu tunggu dan kepuasan pelanggan. Data transaksi dianalisis menggunakan algoritma Apriori dengan parameter minimum support 0,01 dan confidence 0,50 untuk mengidentifikasi hubungan antar produk. Hasil MBA menjadi dasar pengembangan CLD yang memetakan interaksi kausal antar variabel utama, termasuk promosi, popularitas produk, dan laba restoran. Penelitian ini menghasilkan rekomendasi strategis untuk optimalisasi promosi bundling, pengelolaan waktu tunggu, dan efisiensi perencanaan stok. Integrasi MBA dan CLD memberikan pendekatan holistik untuk meningkatkan laba serta kepuasan pelanggan secara berkelanjutan.
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